What If? was one of the truly underrated titles of its day. It didn't always attract the greatest talent and some of the stories were lame ducks, but the concept alone should have made it one of those titles everyone wanted to work on. I guess everyone was just so busy with their monthly schedules that it was hard to fit it in and it was direct market only, which may have hurt it too, but they've relaunched What If? and even though I haven't seen any of the issues yet, I plan to check it out. I highly recommend you do the same because, if it's even half as good as the first run, it's well worth it.
This is an official Marvel press release:
Marvel is pleased to announce that What If? Planet Hulk, the first of this year's all-new What If? specials, has sold out at Diamond (though copies may be available at the retail level). Red-hot World War Hulk writer Greg Pak, with artists Leonard Kirk, Rafa Sandoval and Fred Hembeck, presented readers with three versions of what could've happened after the Hulk was shot into space by the Illuminati and crashed on a distant planet. Readers and critics agree—What If? Planet Hulk is a smash hit!
ComicBookResources.Com's Hannibal Tabu deemed the issue "too good not to own" and exclaimed, "This is the way to smash -- fast, hard and endlessly."
Marvel urges retailers to check their orders on upcoming What If? specials as Marvel's top creators continue to leave readers' jaws on the floor! What If? Annihilation, What If? X-Men: Rise & Fall Of The Shi'ar Empire, What If? Spider-Man vs. Wolverine and the extra-sized What If? Civil War bring your favorite characters and favorite stories to life like never before!
Please note that Marvel currently has no plans to go back to press on What If? Planet Hulk.
WHAT IF? ANNIHILATION (SEP072231)
Written by DAVID HINE
Penciled by MICO SUAYAN & RAFAEL KAYANAN
Cover by GABRIELLE DELL'OTTO
Rated T+ …$2.99
On-Sale—11/21/07
WHAT IF? CIVIL WAR SILVESTRI COVER (OCT072129)
WHAT IF? CIVIL WAR DJURDJEVIC WRAPAROUND COVER (OCT072130)
Written by ED BRUBAKER, KEVIN GREVIOUX & CHRISTOS GAGE
Penciled by MARKO DJURDJEVIC, GUSTAVO & HARVEY TOLIBAO
Cover by MARC SILVESTRI
Wraparound Cover by MARKO DJURDJEVIC
Rated T+ …$3.99
FOC—11/29/07, On-Sale—12/19/07
WHAT IF? X-MEN: THE RISE & FALL OF THE SHI'AR EMPIRE (OCT072131)
Written by CHRISTOPHER YOST
Penciled by LARRY STROMAN
Cover by OLIVIER COIPEL
Rated T+ …$2.99
FOC—11/15/07, On-Sale—12/5/07
WHAT IF? SPIDER-MAN VS. WOLVERINE (NOV072178)
Written by JEFF PARKER & PAUL TOBIN
Penciled by CLAYTON HENRY
Cover by JOHN ROMITA JR.
Rated T+ …$2.99
FOC—12/13/07, On-Sale—1/2/08
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