Indian, Pavin Ponanna, rented out an entire Bangladore multiplex to answer a director's challenge that no one could watch his horror movie alone. The movie, Phoonk, is about a family beset by black magic.
Ponanna, 30, had a doctor on-call and paid over $1000 to rent the entire theater, but when he emerged, he said he "never felt scared, not even for a moment."
In the 1950s-60s, American horror directors often hyped their movies with similar tactics. Doctors and nurses would be on-call during the filming and ambulances would set outside the theater. In many cases, the director himself would appear on-screen at the start of the film, warning movie-goers and urging those with heart conditions and "delicate sensibilities" to spare themselves the trauma.
© C Harris Lynn, 2008
A rambling melange of pop-culture.
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