Low-power channel 38 in Cincinnati decided to change its name when it invested in new digital technology. Known by its call letters, WBQC, for nearly 15 years now, general manager, Elliott Block, decided to change the name to WKRP. "When I call someone out-of-town and say we're a TV station in Cincinnati, the response usually is, 'WKRP in Cincinnati?'" he said recently. He has registered trademarks for both WKRP and WKRP Cincinnati.
While low-powered channels are not required to broadcast digitally, Block invested in the technology to better serve customers. The name change helps put the station "in the mix with everyone else." Unfortunately, WKRP-TV will not carry its namesake show, "We've checked, but WKRP in Cincinnati is not available for broadcast; it's only available for cable."
WKRP-TV is available on digital channel 25.2.
© C Harris Lynn, 2008
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