X-Men #25 WILL CHANGE THE MARVEL X-UNIVERSE FOREVER!

If you are getting sick of the "joke," then you don't get it:

For the past year or so, Marvel's only real advertising motto has been [this issue/series/title] WILL CHANGE THE MARVEL UNIVERSE FOREVER! Every few months, they used their only other one: 234092349 YEARS IN THE MAKING...

Obviously, I am sick of hearing it - especially since none of it's true. After all, Spidey's unmasking did not CHANGE THE MARVEL UNIVERSE FOREVER! It barely changed Spidey's own universe and it didn't even do that for long. I have nothing against advertising or marketing, but I hate blatantly dishonest campaigns - even moreso when they are shoved down your throat. As though the more you hear it, the more likely it is to be true.

Warren Ellis takes over Astonishing X-Men with issue #25, along with artist, Simone Bianchi. The picture included here is by Lee Bremejo. The issue hits stands July 2nd and will CHANGE THE MARVEL... okay, okay.

© C Harris Lynn, 2008