Actually, Cartoon Network's anti-bullying campaign will target not bullies nor victims, but witnesses - those who see others being bullied - and teach them how to intervene. Alice Cahn, Cartoon Network's Vice-President of Social Responsibility (would that every corporation had one - especially Marvel Comics), called them the "bystander community: [those] who know they should do something, but are not sure what." Studies show about 85% of all bullying incidents are witnessed, but witnesses take action only about 1/5 of the time.
Cartoon Network's anti-bullying campaign targets middle-school students, where bullying is most prolific, and will include content within the cartoons and programs, as well as public service ads, and online content. CNN will also participate, with complementary programs for parents.
The program launches October 1st.
© C Harris Lynn, 2010
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