What If? Annihilation and X-Men Sell-Out!

Well, we told you it might happen! When you see PRs like this, remember that this means they sold-out at the distribution level; you can probably still find copies at your retailer. However, retailers have a bad habit of automatically upping the price on issues that have already sold-out at the distribution level and it's illegal in many places. If your retailer does this, I'm not sure who you should contact, but the Better Business Bureau is one place. You can always leave a comment here, too!

This is an official Marvel press release:

Marvel is pleased to announce that What If? X-Men: The Rise and Fall Of The Shi'Ar Empire and What If? Annihilation have sold-out at Diamond (though copies may be available at the retail level). This marks the third straight sell-out for this year's What If? specials following the sell-out of What If? Planet Hulk.

"I almost fell off my chair in glee when I heard this," said Editor Justin F. Gabrie, who is also Managing Editor of Marvel Publishing. "Our focus from day one was to go back to basics and create some really strong stories in the classic What If? manner, pinpointing on that one infinitesimal moment in time that can change everything for the characters we love in the Marvel U. On top of that, we went through great pains, especially with the cover designs, to make them feel like they were an extension or a part of the original event it was based on. Speaking for the creative teams involved -- David Hine, Mico Suayan, Raphael Kayanan and Paul Mounts for Annihilation; Chris Yost, Larry Stroman, Jon Sibal and Christina Strain for X-Men -- you always hope that a project you work hard on gains the positive response you hope for. This, to us, confirms we did our job right and then some."

Coming soon, Marvel explores the consequences of a very different confrontation between Iron Man and Captain America in What If? Civil War, an extra-sized issue featuring two stories guaranteed to cure your Civil War withdrawals! Then, in What If? Spider-Man VS. Wolverine, Spider-Man becomes a killer… and Wolverine aims to make him pay for his transgressions!

Please note that Marvel currently has no plans to go back to press on What If? X-Men: The Rise and Fall Of The Shi'Ar Empire and What If? Annihilation.